2010
02.08

Valentines Day ideas

As we near the end of January 2010, new year , may be new ideas, just maybe…Valentine Day is Sunday this year.  That’s not bad.  Promote pre-VD  (luv saying that) events for Friday  and Saturday  then  the Sunday Event.   Hook up with a favorite restaurant and to a limo / dinner  package.  Go ahead and paint the town RED with love

2010
02.08

At the end of  February,  limo.com will  make a  presence at the 21st National Business Aviation Association (NBAA)

Annual Schedulers and Dispatchers Conference in San Antonio, TX.  Sharing booth space with  Aurora Jet Center, located in Aurora, OR  located 20 miles south Of Portland, OR . If you’re  flying in private this boutique jet center is easy to fly in and out of and freeway access to the Portland Metro area is quick and easy.  Going up against the bid dogs like Carey Int, Empire International, large networks.   Our new corporate look due out in next month will have price advantages over these networks.  Fun times ahead.

Doug

2009
12.17

Time to Get Ugly!

Time to get UGLY!!!!! Somewhere in back of your closet lay those articles of clothes you dread to wear this time of year.  It’s worst than the pink bunny suit that Ralphie had to wear Christmas morning (you know the one!)

Start Your Ugly Sweater Contest

Start Your Ugly Sweater Contest

What to do… with the ugliest, most obnoxious, despicable holiday sweater that somehow never gets thrown out, recycled… so bad Goodwill doesn’t even want it.  Make Tuesday December 22, 2009 the ugly sweater day in your office.  Encourage a contest and award prizes to 1st, 2nd and 3rd place winners.  I know it sounds crazy but I’m going to suggest to my chauffeurs to wear one and have the clients call in or email the office to give their votes. So many of our clients are repeat users they would get a kick out of it.  Try something out of the norm, everybody would like.    Happy closet hunting.

Doug

2009
12.03

Tis the season to be political correct and to detail events for the season .  And Happy Holidays to all!

Happy Holidays

Happy Holidays

Family time

A great family time can be enjoyed by renting a limo and touring the local holiday light displays.  Great for getting those off peak days Sunday, Monday, Tuesday and Wednesday evenings. Throw in a thermos of hot cocoa and enjoy a couple of hours family bonding time. Your family will be sure to talk about it for years, it may even become your favorite holiday tradition.

Party Time

Being in the business myself I have seen a return of holiday party.  Corporate boys and girls are spending dollars on the good old fashion office party.  Lock the doors and enjoy the party.  But remember a DUI adds a downer to the water cooler talk
Happy Holidays Everyone!

2009
10.08

Simple comment.  Book a limo for “Halloween”   it’s  on a Saturday night not worth losing your license and DUI on your record.  Party on Garth!!!!

2009
09.16

Depending on the region you live in or the area you do business in, September and October is the time for harvest for vino makers.  And I’m reminded of one of my favorite episodes of I Love Lucy:

Many of you limo operators make your living catering to wine tasting clientele.  So, why not come up with a nifty gimmick that captures someone’s attention,   i.e. “stomping of the grapes” event.  Mojo it up with your favorite winery and work in conjunction with their fall release party having their customers arrive in style, limo wine tours.  Many of the top notch wineries have some form of party to release last years or older vintage wines.

Another idea is to solicit an affiliate private school in your area, offer to set an auction package for a set number of couples, work with the parents (most parents put on parties like these to raise money) on a Tuscany style party.  You trade out for advertising, some hard costs and get your name around in the appropriate circles.  Couple of years ago I did this for my kid’s school auction.  We had western thyme; the party was set in the country with neighbors who had horses.  The plan included “bandits” with masks, riding horses, stopping the limos and shooting guns in the air.  The party made everyone get out and partake of their favorite adult beverage then get back into the limo and speed down to the party location a half mile away.   That was a real shindig….  Enjoy stomping.

Doug Rauen, the original domain registrant and founder of Limo.com Inc.


2009
09.10

Labor Day just went by so fast, out west the weather was crap, rained as usual, of course right after the weekend right back to 80-90 degrees, go figure.  My kids are back in school, and my wife is starting to relax again but she is trying to calm down after the summer with kids around all the time.  She didn’t have much time to catch up with her girlfriends over the summer and then when they see each other waiting in the car line again back at school picking up kids there is just no time chit chat….

Now fellow limo service operators, think about this simple plan.  Limo service companies can advertise in the school paper or a local paper, just do a very very inexpensive ad.  What type of ad should you run you ask?  Well, run a two or three hour back to school special for a lunch excursion for the stay at home moms or just an outing for the ladies to catch up from the summer block.  Use your mojo to give a kick back to the school’s fundraiser campaign, BUT build that into your pricing.  Remember you’re not a non-profit company.

-Doug Rauen, the original domain registrant and founder of Limo.com Inc.

2009
09.10

It‘s that time of year again.  Summer is over and the kids are back in school.  Saturday’s are now made up of man’s favorite past time…  FOOTBALL! Whether its 3rd, 4th or 5th grade to high school to college to the NFL, pre-game activities will always rise to the occasion.

Let’s talk “tailgating”.  The term “Tailgating” originated in the parking lot of Yankee Stadium in 1957 by Angela Pisani, wife of team doctor Anthony Pisani.  Mrs. Pisani set up her station wagon “tailgate” with sandwiches and other lunch items for her children and friends.  A reporter inquired about her “car picnic” and she said that it was actually more of a “Tailgate” Party.  Maybe that was the birth of the term “tailgating”, maybe not.  I would assume it’s safe to say that we have all experienced this rite of the pregame at one time or another.  Depending on the climate, somebody rolls up early to pick a spot, drops the gate, unload the Q-er(aka Cooler), light up the BBQ, and crack the tops.  Let the tailgate begin.

That was the tradition a few years back, now a days it is a little more complicated.  The weather outside is nasty and corporate sponsors now want the luxury of a Sky box but don’t want the price of one.  What’s the next best option?  An old fashion tailgate with a twist, a twist of a limo party bus!

Try this recipe:

  • One Limo Party Bus
  • Expensive catering on wheels
  • Work the mojo with the caterer to do half cash half trade for advertising rights at tailgate, a promo package or steep discount.
  • Sell the whole package to local Alumni association, corporate clients or rabbet fans

Selling Points (to get customers excited about the package):

  • Cheaper than a DUI
  • Hey everybody is together
  • You’re out of the elements (no rain!)
  • TEAM building experience
  • Everything is Included in one price

In this economy, you need to think outside of the box which can help every little bit to the bottom line.  I don’t know about you but a limo party bus sounds like a lot of fun for any tailgater!

Limo Party Bus

Limo Party Bus

-Doug Rauen, the original domain registrant and founder of Limo.com Inc.